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Introduction Hey there! I’m John Katz, founder and CEO of Propped. Today, I want to share with you why we decided to embrace a fully asynchronous and remote model for our B2B data provider and lead generation agency. This decision has not only shaped our company culture but has also
Finding the right B2B sales leads can often feel like a daunting task. If you’ve delved into B2B lead generation strategies, you know just how challenging it can be. It’s not for the faint-hearted or those looking for quick fixes. In fact, describing it as an uphill battle or trying
Hot leads are businesses and their decision-makers who are ready to make a purchase immediately. Cold leads are those who may know about the product but have no interest in it.
Learn how precise ICPs boost relevance, efficiency, and personalization in your outbound campaigns, driving higher ROI and shorter sales cycles.